Michael Jackson was seen live and direct. He might not have d:ed but instead gone into hiding. A passenger who sat beside him took a picture of…

He may find the comparison amusing.

Or he may not want attention at all.

Viral culture often transforms ordinary strangers into temporary internet celebrities without much warning.

A facial expression, unusual outfit, coincidence or resemblance can suddenly be viewed by enormous numbers of people.

That is another reason to avoid attaching unsupported claims to images of strangers.

Enjoying the resemblance is one thing.

Inventing a false identity for someone is another.

A Viral Mystery With a Very Simple Explanation

In the end, the story does not require a secret disappearance, an elaborate conspiracy or a hidden second life.

Its appeal comes from something much simpler.

A man sitting on a bus in Mexico happens to remind people of one of the most recognizable entertainers in modern music history.

Someone photographed him.

The image reached social media.

People noticed the resemblance.

The jokes began.

And because Michael Jackson remains such a familiar cultural figure, the photograph had everything necessary to spread.

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