A logo might have a story.
A number might have a story.
A particular color might have a story.
Even the shape of a bottle can have a history.
The Heinz “57” is a perfect example.
Millions of people have seen the number.
Millions have probably wondered about it.
But relatively few people know that its origins go back to a marketing slogan developed more than a hundred years ago.
That’s what makes everyday objects so interesting.
Sometimes the answer to a mystery has been sitting right in front of us the entire time.
My Dad Was Right—Sort Of
When I think back to my dad mentioning the number, I wish I could remember exactly what he said.
Maybe he explained the story.
Maybe he heard it from someone else.
Maybe he had his own theory.
That’s the funny thing about childhood memories.
We remember the moment but sometimes lose the details.
