Companies now use television commercials, social media, influencers, websites, digital advertisements, videos, and targeted campaigns.
Yet a simple number can still have enormous power.
That’s because good branding doesn’t always need to be complicated.
A distinctive symbol can remain in someone’s memory for decades.
The number 57 is proof.
You may not know the complete history of Heinz.
You may not know when the company began.
You may not know every product it has produced.
But put a Heinz ketchup bottle in front of someone and ask them what the 57 means, and suddenly you’ve created a conversation.
That’s what good branding does.
It makes people curious.
A Little Piece of Food History
The next time you sit down for a plate of fries, a burger, a hot dog, or anything else that calls for ketchup, take a second to look at the bottle.
You’ll probably notice the number immediately.
57.
Now you know that it isn’t simply a secret code.
