The company eventually became known for a wide range of products, including pickles, sauces, relishes, and other preserved foods.
Ketchup became one of its best-known products.
But in those early days, the company wasn’t simply selling one product.
It was developing a large selection of food products.
And that’s where the number becomes important.
Henry Heinz understood something that successful business owners have understood for generations:
People remember simple, distinctive ideas.
A memorable slogan can be just as valuable as a memorable product.
And Heinz wanted people to remember its enormous variety of offerings.
Where Did “57 Varieties” Come From?
According to the long-standing Heinz company story, Henry Heinz encountered a promotional idea involving the number of varieties or styles of products offered by another company.
He became fascinated by the potential of a simple number-based slogan.
At the time, Heinz was already producing far more than 57 products.
So why choose 57?
