You don’t necessarily need to read the entire label to recognize what you’re looking at.
The combination of the Heinz branding, the familiar red color, and that distinctive number has become part of the visual language of the product.
It’s a small example of how effective branding can survive for generations.
What About the Famous “57” Spot on the Bottle?
Here’s another detail that many people have probably noticed.
On certain Heinz ketchup bottles, the number 57 is placed in a particular location on the glass.
Some people have wondered whether that spot has a practical purpose.
It does.
The location of the “57” has become associated with a little-known tip for getting ketchup out of the bottle.
If you’ve ever used an old-fashioned glass ketchup bottle, you know the frustration.
You turn it upside down.
Nothing happens.
You shake it.
Still nothing.
You tap it.
Sometimes a huge blob suddenly comes rushing out.
